About Us
Selected men's fashion
Our love for exclusive menswear and the football casual lifestyle is reflected in our broad but clearly structured brand portfolio.
In addition to classic and well-known brands such as Adidas Originals, Barbour, Baracuta and Lyle & Scott, since our founding we have also focused on emerging and innovative labels from around the world.
It is important to us that every customer finds the right garment for themselves and is completely satisfied with their choice.
We create a blend of classic, elegant menswear and a sporty, casual look. Our experienced team is part of the casual scene themselves, maintains regular contact with our brands, and is happy to help you with your selection in-store or online.
ABOUT US – CASUAL LIFESTYLE FOR GERMANY
Since summer 2015, we have offered a broad but clearly structured range of men's clothing and lifestyle products. However, the idea and passion for what we do today originated long before that.
From the very beginning, we were inspired by the well-dressed casuals in English stadiums and pubs, which sparked the idea of bringing something similar to Germany. This was the starting point for our steadily growing online shop – a one-stop shop for stylish fashion and expert advice. With our brand portfolio, we broke new ground in the German-speaking world when we launched in August 2015. The true beginning of the football casual lifestyle in Germany.
We are particularly proud of our brick-and-mortar store, which opened in October 2016 in the heart of Berlin. Located at Almstadtstraße 5 (10119 Berlin), in the middle of the Scheunenviertel district, The Smart Dresser has since become synonymous with a growing, yet carefully curated selection of exclusive labels. Through attention to detail, countless tips, and friendly conversations with our customers, our store has established itself as a destination for casually stylish and fashion-conscious aesthetes.
Online shopping – simple and straightforward
In our online store, we strive to offer every customer the greatest possible comfort and service – from their first visit to the website until they receive their order. Should any questions arise, we will do everything we can to resolve them as quickly as possible.
WHY ORDER ONLINE FROM THE SMART DRESSER?
- Lightning-fast shipping
- Free delivery within Germany for orders over €65
- Fast and helpful contact in German and English
- No fluctuating exchange rates or hidden fees
- More than 10 payment methods
- Measurements for each item available upon request.
- Experienced customer service for size and style questions
THE TOP ADDRESS FOR CASUALS
A small but important detail of our daily work is the Matchday Outfit of the Week , which we present to you weekly online and in-store. We offer our customers stylish combinations from various brands for their weekly visit to the stadium or their long-awaited vacation – perfectly suited to the season, current trends, and always eye-catching.
Those who are enthusiastic about the matchday outfit can often look forward to a discount or a free gift.
We are delighted that the casual lifestyle has arrived in Germany and that The Smart Dresser is contributing to this.

